We, UG (haftungsbeschränkt), Bäckerweg 17, 60316 Frankfurt (“”) provides the services offered on the website (“Website”) and, if any, in the App (jointly with the Website “Services”). We are the data controller of the Services.

By publishing this Privacy Policy we aim to make it easy for our users and the public to understand what data we collect and store, why we do so, how we receive and/or obtain that information, and the rights an individual has with respect to their data in our possession.


In order to run our business and to provide the Services it is necessary for us to collect data. This information allows us to identify who an individual is for the purposes of the Services, share data when asked of us, contact the individual in the ordinary course of business and transact with the individual. Without limitation, the type of information we may collect is:

Personal Information. We may collect personal details such as an individual’s name, location, date of birth, nationality, family details and other information that allows us to identify who the individual is;

Contact Information. We may collect information such as an individual’s email address, telephone number, third-party usernames, residential, business and postal address and other information that allows us to contact the individual;

Statistical Information. We may collect information about an individual’s online and offline preferences, habits, movements, trends, decisions, associations, memberships, and other information for statistical purposes;

Information an individual sends us. We may collect any personal correspondence that an individual sends us, or that is sent to us by others about the individual’s activities, including activities with our partners (such as Facebook).

We may also collect non-data about an individual such as information regarding their computer, network and browser. This may include their IP address.

You hereby grant your express consent that we may collect the data according to this clause 2, subject to the other regulations of this Privacy Policy.


Most information will be collected in association with an individual’s use of the Services. However, we may also receive data from other sources such as advertising, an individual’s own promotions, public records, mailing lists, contractors, staff, recruitment agencies and our business partners (such as Facebook). In particular, information is likely to be collected as follows:

Registrations. When an individual registers to the Services, or an account, whereby they enter data details or grant access to information;

Accounts/Memberships. When an individual submits their details to open an account and/or become a member with us;

Partners. When an individual grants us access to their accounts with our business partners (such as Facebook);

Supply/Contact. When an individual supplies us with content or contacts us in any way.

We may also collect anonymous data such as traffic, IP addresses and transaction statistics, which may be used and shared on an aggregated and anonymous basis.

You hereby grant your express consent that we may collect the data according to this clause 3.


The data that we collect from you may be transferred to, and stored at our partner’s servers. We will retain data for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

By submitting your personal data, you agree to this transfer, storing or processing according to this clause 4, provided always that we shall safeguard compliance with the respective applicable data protection laws.


Data and information is used to enable us to operate our business and the Services. This may include:

The provision of the Services between an individual and us;

Verifying an individual’s identity;

Communicating with an individual;

Investigating any complaints about or made by an individual, or if we have reason to suspect that an individual is in breach of any of our terms and conditions or that an individual is or has been otherwise engaged in any unlawful activity; and/or

As required or permitted by any law.

If you publicly post about, or communicate directly with us or on a social media website, we may collect and process the data contained in such posts or in your public profile for the purpose of addressing any customers services requests you may have and to monitor and influence public opinion of

You hereby grant your express consent that we may use the data according to this clause 5.


It may be necessary for us to disclose an individual’s data to third parties in course of the Services. We will not disclose or sell an individual’s data to unrelated third parties under any circumstances, except for award sponsors for the battles and where we employ other companies to perform tasks on our behalf and we need to share the information with them to provide the Services.

There are some circumstances in which we must disclose an individual’s information:

Where we reasonably believe that an individual may be engaged in fraudulent, deceptive or unlawful activity that a governmental authority should be made aware of;

As required by any law including court orders; and/or

In order to sell our business (as we may transfer data to a new owner).

You hereby grant your express consent that we may disclose the data according to this clause 6.

7. THIRD PARTY Accounts

We may link your account with a third party (such as Facebook, Instagram, etc.) to our services to enable certain functionality, or you access or register to the website via such third party account, which respectively allows us to obtain information from those accounts (including your profile picture, friends or contacts).

The information we may obtain from those services often depends on your settings or their privacy policies. We recommend that you read any third party privacy policies before entering any personal information.

Please be aware that in order to receive counting likes for the battles the privacy settings for the uploaded content must be set to public.  

You hereby grant your express consent that we may share and obtain the data according to this clause 7.


Our Website may use cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies contain information that is transferred to your device’s hard drive. You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.


An individual may opt to not have us collect their data and communicate with them. This may prevent us from offering them some or all of our Services and may terminate their access to some or all of the Services they access with or through us.

If an individual believes that they have received information from us that they did not opt in or out to receive, they should contact us via e-mail to


We will take all reasonable precautions to protect an individual’s data from unauthorised access. This includes appropriately securing our physical facilities and electronic networks.

We are not responsible for the privacy or security practices of any third party (including third parties that we are permitted to disclose an individual’s data to in accordance with this policy or any applicable laws). The collection and use of an individual’s information by such third parties may be subject to separate privacy and security policies.

If an individual suspects any misuse or loss of, or unauthorised access to, their data, they should let us know immediately.

We are not liable for any loss, damage or claim arising out of another person’s use of the data where we were authorised to provide that person with the data.


You have the right to request from us any time the data that we have collected about you. If you would like information about what data about you has been stored, please contact us via e-mail to or send us a letter to UG (haftungsbeschränkt), Bäckerweg 17, 60316 Frankfurt.

If an individual cannot update his or her own information, we will correct any errors in the data we hold about an individual within 7 days of receiving notice from them about those errors.

It is an individual’s responsibility to provide us with accurate and truthful data. We cannot be liable for any information that is provided to us that is incorrect.

12. Deletion of accounts and data / Right to withdraw

At any time, you can request your account to be deleted, by contacting us via e-mail to or sending us a letter to UG (haftungsbeschränkt), Bäckerweg 17, 60316 Frankfurt.

If you request that your account shall be deleted, your data will be deleted, unless other retention times with respect to deletion are provided for by the applicable laws, or retention is required in order to conclude contractual performance, complete relevant services, or for other compliance, accounting and settlement purposes.

Your activity and communications on our Services will continue to be stored, provided that we would then anonymise your name upon request. 

If our use of your personal data and information is based on consent which you have granted, you may withdraw such consent at any time for the future by sending us an e-mail to or a letter to UG (haftungsbeschränkt), Bäckerweg 17, 60316 Frankfurt


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect 7 days after their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If we decide to change this Privacy Policy, we will post the changes on our website. It is your responsibility to refer back to this Privacy Policy to review any amendments. We may do things in addition to what is stated in this Privacy Policy to comply with applicable laws.

Last update: August 2017